about moobs
we exist to change
The narrative and
Save men’s lives.
moobs is a male breast cancer awareness movement created to break the silence, challenge the stigma and ensure no man faces breast cancer alone.
the reality
we’re facing
400 men are diagnosed every year in the uk
That’s more than one man every day.
many men don’t know they can get breast cancer
Awareness remains dangerously low.
men are often diagnosed later than women
A lack of awareness means men are usually diagnosed much later than women.
late diagnosis can reduce survival rates
We need earlier awareness and action.
James’s Story
it started with
a lump.
At 36, James found a lump above his nipple.
Like most men, he didn’t know men could get breast cancer.
The diagnosis changed his life.
Now, he’s using that experience to raise awareness of breast cancer in men, reduce the stigma around the disease and provide support
to those navigating the disease.
I didn’t just want
to survive it.
I wanted to do
something about it.
James Richards
Founder, moobs
Our mission
To raise awareness, improve understanding and advocate for better support for men affected by breast cancer.
Raise awareness
We challenge stigma and start conversations more men need to hear.
build community
We create a safe space where men feel seen, heard and understood.
change the narrative
Male breast cancer has been overlooked for too long. We’re changing that.
break the silence
Everything we do is to ensure no man has to face this alone.
together we can change the outcome
