The moobs Report 2026
A new baseline for
breast cancer
in men.
The first annual Moobs Report examines public awareness and broadcast representation of breast cancer in men in the UK.
2026
at a glance
2 IN 3
Men did not identify breast cancer as a cancer that can affect men
42%
of uk adults identified breast cancer as a cancer than can affect men
3%
of monitored breast cancer broadcast records referenced men.
Sources: Censuswide survey of 2,000 UK adults and Be Broadcast Mission Control analysis. Full methodology in the report.
about the report
why were
measuring this.
Breast cancer is widely discussed, but men are often missing from the picture. The first Moobs Report examines that gap through public awareness and broadcast representation.
It brings together nationally representative research from Censuswide with analysis of monitored UK television and radio from Be Broadcast.
The 2026 report establishes the baseline. Future editions will measure what changes.
What we Measured
01 Public awareness
What people know about breast cancer in men.
02 broadcast representation
How often men appear in UK breast cancer coverage.
What needs to change
Drawing on the public awareness survey, broadcast analysis and personal experiences featured in the report, moobs proposes three priorities for health organisations, broadcasters and support providers.
01
MAKE IT EXPLICIT THAT MEN CAN GET BREAST CANCER.
Health organisations and awareness campaigns should state plainly that breast cancer can affect men, and include men in wording and imagery. This should be routine in public information, not confined to content aimed only at men.
02
MAKE INCLUSION SOMEONE’S RESPONSIBILITY.
Breast cancer organisations should assign responsibility for including men across communications and services, with clear actions and regular review. Men with lived experience should help assess whether those changes are visible and relevant.
03
MAKE INFORMATION AND SUPPORT RELEVANT TO MEN.
Health services and support organisations should review forms, leaflets, websites and support information with men who have experienced breast cancer. They should also ensure men can find and access relevant research studies and clinical trials.
The moobs report 2026
read the full report.
Download the first annual Moobs Report, examining public awareness and broadcast representation of breast cancer in men in the UK.