moobs featured on bbc breakfast

Moobs founder James Richards appeared on BBC Breakfast following the story of James Eddleston, who recently spoke publicly about being diagnosed with breast cancer after discovering a lump near his nipple.

During the segment, James discussed his own experience of being diagnosed with stage three breast cancer in 2023 and reflected on the similarities between his journey and Eddleston's.

The interview explored the signs and symptoms of breast cancer in men, the importance of seeking medical advice if something doesn't feel right, and the challenges many men face due to low awareness of the disease.

James also spoke about the impact his diagnosis had on him personally, including the treatment he underwent and the experience of navigating a condition that many people still associate exclusively with women.

The appearance formed part of BBC Breakfast's coverage of Eddleston's story and the wider conversation around breast cancer in men.